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Our Story, Our Passion

Learn about the journey of our firm and the values that drive us forward

Growing Better All The Time

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Years Experience

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Founded

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Apella was founded in 2020 by the Mamentov family, who bring over 35 years of experience in the agricultural products sector. With deep roots in the industry, a strong entrepreneurial spirit, and an unwavering commitment to quality, Apella has grown into a benchmark company specializing in the trading and sale of fresh, high-quality fruits and vegetables.

Our extensive experience in agricultural product management enables us to deliver top-tier services in packaging, storage, and quality control. We carefully select our products — including cherries, kiwis, strawberries, peaches, nectarines, apricots, plums, persimmons, mandarins, oranges, and carrots — to meet the highest market standards.

Join us on our journey as we continue to grow, innovate, and share the bounty of our land with you.

Our Core Values

Quality

Every product meets our rigorous standards, from seed selection to final packaging, ensuring exceptional quality.

Community

We're committed to supporting our local community and building lasting relationships with our partners.